SEO

Decoding SEO

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This Is A Really Critical Article. It’s Such A Short Word. Generally Speaking I Don’t Believe That These Terms Are Formulated Accidentally.   I Have Spent Many Years Practicing SEO. I Still Explore The Google Ecosystem. I Also Believe In A Diverse Competitive Search Market. But Im Aware That The Results Are Highly Controlled. Bing Don’t Even Let Me On Their Search Engine. With My First Business. I Built It Up. Received A Telephone Call From Israel. […]

Search

Why you should change your Default Search to Duck Duck Go.

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Recently I Changed my default browser search engine to duck duck go. It Came after I made a couple of major changes to my Digital Use. Having recently deleted Facebook. And then twitter. Google’s core product had to be the next to go. And it feels so good to move away. I changed the default search on my core browsers to duck duck go. And so should you. Here are some of the benefits we have felt […]

SEO

Agile & SEO

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The most common problem corporates experience in achieving success in natural search is inefficiency in implementing appropriate and effective technical & structural site optimisations. This problem usually stems from two places. 1. Corporates and established businesses have legacy systems in place that are not flexible enough to allow for rapid change. Developers by nature are also reluctant to overhaul code and configurations and will discourage the business from implementing sizeable site optimisations. 2. Businesses often struggle to […]

Search

UNDERSTANDING SEARCH VISIBILITY

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Search marketers often take sets of keywords and analyse them in aggregate to view a websites ‘visibility’ against it’s competitors. But in the analysis of visibility, the essence of the word and why it matters to businesses is often overlooked. If we think about the meaning of visibility outside of search marketing, it helps us gain a stronger understanding of why the concept is so critical in search. VISIBILITY IN THE PHYSICAL WORLD. Shop Window: Visibility is […]

SEO

The State of Technical SEO in Australia

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Technical SEO is the foundation of SEO. There is no escaping the fact that to have your website perform well in search engines you have to get the base technical configuration and architecture right. Yet in Australia the standard agencies and consultants set in getting the technical elements of a site correct is low. Project after project, agency after agency the same scenario unfolds. You get behind the dash of a corporate site and look under the […]