The most common problem corporates experience in achieving success in natural search is inefficiency in implementing appropriate and effective technical & structural site optimisations. This problem usually stems from two places. 1. Corporates and established businesses have legacy systems in place that are not flexible enough to allow for rapid change. Developers by nature are also reluctant to overhaul code and configurations and will discourage the business from implementing sizeable site optimisations. 2. Businesses often struggle to […]
Search
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UNDERSTANDING SEARCH VISIBILITY
Search marketers often take sets of keywords and analyse them in aggregate to view a websites ‘visibility’ against it’s competitors. But in the analysis of visibility, the essence of the word and why it matters to businesses is often overlooked. If we think about the meaning of visibility outside of search marketing, it helps us gain a stronger understanding of why the concept is so critical in search. VISIBILITY IN THE PHYSICAL WORLD. Shop Window: Visibility is […]
Production
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Running a successful crowdcourcing project.
If you are a developer or producer working in the Digital Marketing industry, crowdsourcing has become a popular way to help get projects done faster. From technical projects like systems administration and development to creative design and illustration there are now a wide range of crowdsourcing service providers such as Elance to 99designs that allow you to outsource your project to the crowd. Even though in theory crowdsourcing is a more efficient way of getting work done, […]
Career
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What is Glassdoor and why should you use it?
Glassdoor is an online employment review site that allows you to write reviews of company employment experiences and interview experiences. It also lets you give information about salary ranges companies offer. As the name suggests, Glassdoor creates a transparent record from which everyone can get a sense of what it is like inside a company. This is important for many reasons. As digital talent you have the ability to chose where you wish to work and the […]
Career
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33 Tips for developing your career in Digital Marketing.
The digital marketing industry is still in it’s infancy and if you are new to the industry or have been doing digital for a few years, chances are you still have a long career ahead of you. Here are thirty three tips to help you build a long lasting career that you will look back on with pride. Work really hard. Develop a portfolio of your own work to demonstrate your skills and abilities. Promote your own […]
SEO
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The State of Technical SEO in Australia
Technical SEO is the foundation of SEO. There is no escaping the fact that to have your website perform well in search engines you have to get the base technical configuration and architecture right. Yet in Australia the standard agencies and consultants set in getting the technical elements of a site correct is low. Project after project, agency after agency the same scenario unfolds. You get behind the dash of a corporate site and look under the […]