The most common problem corporates experience in achieving success in natural search is inefficiency in implementing appropriate and effective technical & structural site optimisations. This problem usually stems from two places. 1. Corporates and established businesses have legacy systems in place that are not flexible enough to allow for rapid change. Developers by nature are also reluctant to overhaul code and configurations and will discourage the business from implementing sizeable site optimisations. 2. Businesses often struggle to […]
SEO
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The State of Technical SEO in Australia
Technical SEO is the foundation of SEO. There is no escaping the fact that to have your website perform well in search engines you have to get the base technical configuration and architecture right. Yet in Australia the standard agencies and consultants set in getting the technical elements of a site correct is low. Project after project, agency after agency the same scenario unfolds. You get behind the dash of a corporate site and look under the […]